Welcome Remarks & Opening Interview With Ed Felten
Ed Felten, as the FTC’s chief technologist and a practicing computer scientist, has a unique perspective on the emerging regulatory debate over digital advertising. He will offer an overview of the state of the field, and highlight some of the key choices that lie ahead for technologists and policymakers. Interviewer: David Robinson, Yale ISP Ed [...]
Panel Five: Regulating Online Advertising
The shift of advertising to the digital environment poses important challenges for lawyers and regulators. How do existing rules, like truth in advertising or the law of unfair competition, apply to the online environment? Where do new controls need to be developed–or existing ones modified? What is the right balance between industry self-discipline and government [...]
Panel Four: Sociology and Psychology of Online Advertising
The interaction between users and advertisements is not static but dynamic: audiences influence ads, and ads influence the people who see them. Aside from encouraging people to buy the particular products or services that are advertised, how does online advertising shape the larger psychology and sociology of online user behavior? What is the impact of [...]
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