Panel Three: Youth-Oriented Online Advertising
Individuals are going online earlier and earlier. From children to teenagers, “Generation Z” represents many of the most active participants in online life. They are also a highly desirable audience for advertisers. On the one hand, young people are savvy users of new technology, and it can be difficult for advertisers to keep up with [...]
Panel Two: Online Advertising and Privacy
An emerging infrastructure allows advertisers to track and analyze user behavior and interest patterns, both in the aggregate and on an individualized basis. This information can make ads more personalized, more effective, and ultimately more valuable, for users, advertisers, and publishers. But it may also pose an unprecedented risk to user privacy. As businesses assemble [...]
Panel One: The New World of Digital Advertising
Digital tools are changing the baseline assumptions about what advertising is and how it works. Advertisers who used to say that half their budget was wasted–they just didn’t know which half–can now test and measure users’ reactions to particular ads, and deliver targeted ads to individuals with near-pinpoint precision. This panel will explore the newly [...]
« go backConnect with the Yale ISP
yaleisp.org search
Recent Posts
- is #ACTA unconstitutional? Find out what members of the ISP, including @MargotKaminski, think here: http://t.co/HlAfBsxq
- .@jackbalkin : most people teaching constitutional law thought the challenge to the mandate was (technical term) batshit crazy
- RT @ipjustice: EU Commissioner for Digital Agenda Neelie Kroes: “We are now likely to be in a world without SOPA and without ACTA.” http ...
- .@jackbalkin says we passed the penalty version of health care because Teddy Kennedy died, instead of a tax
- Dean post tells us to eat our broccoli because we're about to talk healthcare...
- surreptitioud Tweeting from the Yale law alumni lunch on health care. Yum tilapia
- RT @DanielBrenton: RT @OnwardJustia Justia guest columnist & @YaleISP fellow @anjalidalal looks at why #CISPA is not the solution ht ...
- Year-end party! I like burgers and beer.
- .@anjalidalal at generalassemb.ly triggers debate over why some file-storage sites—eg, iCloud—state in TOS they may pre-screen user uploads.
- "Not once, but twice, vessel hulls appear on the screen today." - @wseltzer & @margotkaminski build audience excitement by discussing §1301.
Flickr Photos
|
